HYGIENIC CONDITIONS
Milk is processed, packed and stored under hygienic conditions, thereby avoiding bacterial contamination and multiplication. Milk products are manufactured under hygienic conditions with strict quality control. In the dairy plants having ISO 9002 and capital HACCP certification.

NON CONVENTIONAL ENERGY USE

SOLAR WATER HEATING SYSTEM
Mahanand Dairy is using Solar Water Heating system (25000 litres capacity). Since 1990, which was commissioned with the assistance of Department of Non Conventional Energy sources and Maharashtra Energy Development Agency. The water is heated from ambient to 85ºC with the help of solar water heating system, which is used for boiler as feed water and crate cleaning & general cleaning purpose. This has resulted into a saving of 200 - 250 litres of furnace oil per day, with monetary savings of appx. Rs. 4 Lacs per annum.

POLLUTION CONTROL MEASURES
To improve environment and ecological balance extensive free plantation programme is undertaken within the Dairy premises, for treating Dairy waste water. Mahanand Dairy is using most advanced effluent treatment.
Plant based on anaerobic cum aerobic technology, which not only reduces the cost of treatment by 60 - 70 percent as compared to conventional aerobic plants but also produce BIO - GAS, which is being used for generating the electricity

QUALITY IMPROVEMENT AND CONSUMER SATISFACTION
By adopting proper plant sanitation and quality control measures, the shelf-life of Mahanand Milk at ambient temp. could be improved upto 16-17 Hours. The excellent quality of milk has increased the consumers acceptability and satisfaction, thereby making Mahanand Milk most popular in the market . To prevent market complaints and to have effective control over milk adulteration in the market, Mahanand Dairy has introduced very effective coding system on milk pouch. This gives the details of date of packing, machine number, filler number, place of packing, etc. on each and every pouch packed and distributed in the market.

This has helped us in controlling market complaints and to implement effective corrective measures at Dairy plant to achieve desirable parameters. The system is found to be very useful and effective in solving marketing and distribution complaints.

PROFITABILITY, INCENTIVES AND PROMOTIONAL ACTIVITIES
As a result of Productivity Improvement, Effective capacity utilization, Effective Energy Conservation and cost control measures, Loss Reduction, etc the profitability level of MRSDMM has increased significantly. During 2003-2004, the profit is booked is Rs.2 crores 13 Lacs. To encourage milk producers and member milk unions, the incentives of 25 paise per litre (approx. Rs. 6.56 Crores) was paid over and above milk procurement price during the year 2003-2004. Total incentives of the tune of Rs. 136 Crores were paid to the farmers/member milk unions by MRSDMM . So far, which has helped in Socio-economic upliftment of the poor farmers in rural areas

MAHANAND BRAND EQUITY FOR MEMBERS
Some members of Dudh Mahasangh are having excellent milk products manufacturing facility with ISO certification . These members shall be manufacturing products under Mahanand Brand name as per the quality standards prescribed by Mahanand Mahanand Cheese, Mahanand Butter, Mahanand Ghee, shall be manufactured and launched in the national market very soon.

FINANCIAL ASSISTANCE TO MEMBERS

MRSDMM is giving financial assistance to member unions for establishment of chilling centres . So far, financial assistance to tune of Rs. 6 crores has been granted to 20 milk unions for this purpose . This amount is recover thorough milk bills.

MILK SUPPLYING UNIONS

At present, 56 member unions are supplying milk to MRSDMM at Mumbai , Pune, Kudal, Nagpur & Wardha .